Public Diplomacy is the method which international campaigns realize as a reasonable means of communication in international relations. Public diplomacy is a moderately youthful, however famous idea and a field of study, with a storm of writing since turn of the century. The act of public diplomacy, or strategic engagement with individuals went before the reconciliation of its phrasing inside governments and services of outside undertakings. Free strategy as a practice and field of study is liable to more extensive developments happening intact, universal relations, and social orders. Public diplomacy is not thought to be the same as customary government-to-government strategy since it draws in no state performers. Albeit and many policymakers and researchers relate transparent approach essentially with “delicate power” (the ability to convince by fascination), it is significant to both subtle and hard power. In late decades, a clear strategy has turned out to be progressively crucial to the act of diplomacy (Tich 1990).
However, in the recent decades, public diplomacy has been widely viewed as a clear means by which a sovereign nation communicates with publics in various countries to inform and influence audiences across the boarders for endorsing the national interest and progress its foreign policy objectives. In this view of traditional perspective, public diplomacy is seen as a basic chunk of state-to-state diplomacy, by which is meant the conduct of official relations, naturally in private, between official congresses (leaders and diplomats) representing independent states. In this case, public diplomacy includes various activities such as exchange of educational programs for students and scholars and language training; visitor programs; cultural exchanges and events; and television and radio broadcasting.
In addition, according to (Arif, Golan & Moritz 2014) the information distributed around the world is not limited because of the advancement in technology that can convey information around the whole world in minutes for example, with fighting terror attacks in a global real-time age television and also use the internet. Public diplomacy also served both multilateral and bilateral diplomacy in where they are interested in the promotion of trade in quest of investment, and global tourism which is also referred to as labeling and makes interaction and cooperation. The example, therefore, can be seen in the Norwegian and Canadian experience with the Ottawa procedure on landmines that showed how collaboration between the international and domestic and policy stadia in the private and public sphere (Smith 2017).
In conclusion, through treating the main idea and patterns of public discretions, we crave to draw a structure for the analysis and acknowledgment of the capability of Slovenian public discretion and its future directions. Therefore the needs to embrace diplomacy to make progress toward the non-traditional, transparent, synergetic and integrative, straightforward, informative and innovative method for operation is seen (Iprm.org.my, 2017)
Arif, R., Golan, G. J., & Moritz, B. (2014) ‘mediated public diplomacy: US and Taliban relations with Pakistani media’. Media, War & Conflict, 1750635214538619.
Iprm.org.my. (2017). Role of Public Diplomacy | IPRM.org.my. [Online] Available at: http://iprm.org.my/role-of-public-diplomacy/ [Accessed 29 Mar. 2017].
Smith, P. (2017). The Hard Road Back to Soft Power on JSTOR. [Online] Jstor.org. Available at: http://www.jstor.org/stable/43134153 [Accessed 29 Mar. 2017].
Tuch, H.N. (1990) ‘communicating with the World: U.S. public diplomacy overseas’. New York: St. Martin’s Press.